"If Tampa intends to make its waterfront a central focus of downtown urban planning, the development of the entire waterfront must be a coordinated, citywide effort. As mayor, Bob Buckhorn will immediately bring together economic development, business, housing and environmental stakeholders to develop a complete Development Master Plan designed to make the best possible use of all of Tampa’s waterfront areas and the surrounding neighborhoods. A financing plan to complete the Riverwalk and an aggressive marketing plan to program the use of our riverfront venues will be included."