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stated on November 19, 2020 in a Facebook post:

Says Donald Trump’s book “The Art of the Deal” advises: “Never admit defeat. You win. If you don’t win, claim they cheated.”

Pants on Fire!

No, this passage about defeat isn’t in Donald Trump’s “The Art of the Deal”

If your time is short

  • This passage doesn’t appear in "The Art of the Deal." 
 
See the sources for this fact-check

“The Art of the Deal,” the 1987 memoir by President Donald Trump and ghostwriter Tony Schwartz, includes chapters like “Trump Cards: The Elements of the Deal” and “Comeback: A West Side Story.” 

There are 14 chapters in all, but a recent Facebook post claims that there are at least 45, and that the 45th chapter shares some advice that’s germane to the current presidential election. 

“Never admit defeat,” it says. “You win. If you don’t win, claim they cheated. They rigged it. They stole it. You are the aggrieved but you are the true winner always. Threaten to sue and/or die. No one will remember the outcome. Just that you fought to defend your honor. This is essential to keep your brand healthy and keep the millions of chumps and losers, your base.”

This post was flagged as part of Facebook’s efforts to combat false news and misinformation on its News Feed. (Read more about our partnership with Facebook.) 

We searched “The Art of the Deal” and found no mention of Trump advising people should “never admit defeat.” The words “rigged” “aggrieved” and “chumps” don’t appear, though “losers” does four times.

We rate this post Pants on Fire!

This fact check is available at IFCN’s 2020 US Elections #Chatbot on WhatsApp. Click here, for more.

Our Sources

Facebook post, Nov. 19, 2020

"The Art of the Deal," 1987

No, this passage about defeat isn’t in Donald Trump’s “The Art of the Deal”

Robert F. Kennedy Jr.
stated on January 7, 2026 a press briefing

stated on January 14, 2026 a statement

Social Media
stated on February 14, 2026 social media posts



stated on January 20, 2026 an op-ed


Donald Trump
stated on February 3, 2026 remarks in the Oval Office


Social Media
stated on February 8, 2026 social media posts





Robert F. Kennedy Jr.
stated on stated on November 17, 2025 in remarks at George Washington University:

Donald Trump
stated on February 2, 2026 an interview with Dan Bongino