Video shows Brad Pitt promoting a hair loss product.

Celebrities can be powerful spokespeople, but a recent Facebook post starring actor Brad Pitt as a hair loss product pitchman isn’t authentic. 

“Brad Pitt’s new approach to hair problems, discover how thousands of people are fighting hair thinning,” a caption on an April 30 Facebook video said.

In the video, Pitt appears to give a personal account.

“I suffered from severe hair loss in 2020 — this was my darkest period. Back in 2020 his hair loss was pretty noticeable,” Pitt seems to say, confusingly since he’s supposedly talking about himself. “And then he just went for the bald look. Out of necessity, I had to cut my long hair and began looking for ways to restore hair growth. But check this out, this year my hair started to grow back, I’ve been using this thing called RenewHairX. … Some people even think I’m wearing a wig, can you believe it?”

This post was flagged as part of Meta’s efforts to combat false news and misinformation on its News Feed. (Read more about our partnership with Meta, which owns Facebook and Instagram.)

A reverse-image search led PolitiFact to the original video of Pitt that appears in the Facebook post. It’s a 2013 W Magazine interview in which he talks about fellow actors Gary Oldman and Jodi Foster, but not hair loss. 

We looked for but found no evidence that Pitt is affiliated with the product the video mentions.

We rate this post False.