No, Michael Jordan didn’t turn down a $100 million Disney deal because the company is too ‘woke’

A 2021 photo of basketball star Michael Jordan watching a Charlotte Hornets and New York Knicks game is spreading on social media with an unfounded claim: that the six-time NBA Finals MVP has rebuffed The Walt Disney Co. because it’s too woke. 

“Michael Jordan turns down $100 million Disney deal, declares he won’t work for wokeness,” a Nov. 18 Facebook post said. 

This post was flagged as part of Meta’s efforts to combat false news and misinformation on its News Feed. (Read more about our partnership with Meta, which owns Facebook, Instagram and Threads.)

Disney didn’t immediately respond to PolitiFact’s questions about the post. Jordan’s representatives said in a statement that “there is no truth to this rumor.”

We also found no credible evidence, such as news reporting, Disney press releases or public statements from Jordan to corroborate the claim. 

Rather, searching for the language in the post led us only to other social media posts, including some that labeled the claim “satire.” But the Facebook post reshared the claim without that label.

We rate this claim False.