Not the real thing: Coca-Cola didn’t break ties with Taylor Swift after Kamala Harris endorsement


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Did Coca-Cola tell Taylor Swift, “We are never, ever, ever getting back together” after she endorsed Vice President Kamala Harris in the 2024 presidential election?

Some social media users claim the beverage company and musical artist fell out.

A Sept. 16 Facebook post styled to look like a news headline said, “Coca-Cola cuts ties with Taylor Swift over Harris endorsement, ‘We don’t support her endorsement.’”

Coca-Cola Taylor Swift Harris support claim graphic
Figure 1: Coca-Cola Taylor Swift Harris support claim graphic

(Screengrab from Facebook)

Users on Instagram and Threads made similar claims.

These posts were flagged as part of Meta’s efforts to combat false news and misinformation on its News Feed. (Read more about our partnership with Meta, which owns Facebook, Instagram and Threads.)

Swift posted her endorsement of Harris on Instagram after the Democratic nominee’s Sept. 10 debate with former President Donald Trump in Philadelphia.

The Facebook post linked to an article on an unnamed website that said this endorsement prompted Coca-Cola to end its partnership with Swift because it “clashes with the brand’s values of ‘unity and neutrality.’”

But the source of this claim is a satirical Facebook page called “SpaceX Fanclub.” That page made this claim Sept. 14 and shared the same article, which was first published on a website called Esspots. That site describes itself as a “one-stop destination for satirical news and commentary.”

Swift partnered with Diet Coke in 2013, but we found no news of partnerships in recent years. A Swift spokesperson declined to comment, and Coca-Cola didn’t answer our query before publication.

We rate the claim that “Coca-Cola cuts ties with Taylor Swift over Harris endorsement” False.

By
Sara Swann
Digital Research Analyst
September 18, 2024

Truth-o-meter Ruling

False

IF YOUR TIME IS SHORT

  • This claim originated from a satirical website.

Statement

“Coca-Cola cuts ties with Taylor Swift over (Kamala) Harris endorsement.”

Context

a post

Speaker/Target

Statement Date

September 16, 2024
Our Sources

Facebook post (archived version), Sept. 16, 2024

Instagram post (archived version), Sept. 16, 2024

Threads post (archived version), Sept. 15, 2024

Taylor Swift, Instagram post, Sept. 10, 2024

SpaceX Fanclub, Facebook post (archived version), Sept. 14, 2024

Celebtoday24h.com, "Coca-Cola Cuts Ties With Taylor Swift Over Harris Endorsement, "We Don’t Support Her Endorsement"" (archived version), Sept. 16, 2024

Esspots, "Coca-Cola Ends Long-Term Partnership with Taylor Swift: "We Don’t Support Her Endorsement"" (archived version), Sept. 14, 2024

Coca-Cola, "Taylor Swift Partners With Diet Coke To Celebrate All Things Extraordinary," Jan. 28, 2013

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